You are part of an angry mob.
You might not realize it, but you, your friends, your family and everyone you know are all mob affiliates, armed with short attention spans ready to riot whenever your favorite artist decides they’re not dropping a song this week.
Don’t believe me? Just look at how Rihanna has been treated since her last studio album, Anti, in 2016.
In October, Rihanna released a self-titled “visual autobiography” weighing 15 pounds and standing over 16 inches tall, with more than 1,000 exclusive photos of her personal and professional life. And how did people react? They demanded an album. In the spring of this year, Rihanna became the first woman to create a brand for LVMH Moët Hennessy–Louis Vuitton and the first Black woman to lead a major luxury fashion house with Fenty Maison, a Paris-based line she founded with LVHM. And how did people react? They demanded an album. Last year, she unveiled her Savage X Fenty line, and in 2017, Fenty Beauty, which went on to raise $100 million in its first 40 days. Yet again, an album was requested.
Rihanna is the wealthiest woman in music, steadily expanding her business portfolio and is on her way to becoming a mogul. And yet? People are demanding an album.